In Support of Sales Realism

Salespersons should have a balance between the optimistic and realistic assessment of the probability of a sale.  I find that the more salespersons I meet and get to know, the more the latter is a consistent trait of those who are successful.  Our greatest resource is time.  Only those who dedicate themselves to the pursuit of finding out whether optimism is justified will be able to use their time efficiently in the long run.

Published by

Chuck Berger

I am Senior Director with Cushman & Wakefield's Global Supply Chain Solutions (CA Broker License #01359232). My passion is solving real estate problems for supply chain companies and investors.

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