Vision Statement

Do you know if your company has a vision statement, a mission statement, or goals?  If so, do you know what they are?  In my Global Logistics Specialist class last night we reviewed the importance of understanding your client’s vision statement, mission statement, and goals in designing a program to service their requirements.  Some interesting examples of vision statements that were discussed include Disney’s “Make People Happy”, which I think they no longer use in lieu of a more descriptive mission statement.  I honestly did not know much about the difference between each and when they are used (or in the case of Disney, apparently not used).  Something I will certainly pay attention to in the future…

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Chuck Berger

I partner with industrial companies to develop real estate strategies and solve real estate challenges. Based in Orange County, California, USA. Find me on Twitter @chuckberger and on LinkedIn at

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